“HOW TO START DIGITAL MARKETING FOR THE BEGINNER”
(For those people who don’t have any knowledge about digital marketing)
So you are ready to start marketing but you don’t have any plan. So many questions roaming around you.
- Where to begin?
- What should include?
- How can present?
You have the questions and we have the answers.
We aim to make your work life easier whether it's design presentations or marketing. We have the tools to help you
become a true professional marketer in this fastest growing digital marketing industry.
Table of content
- What is digital marketing.
- How does digital marketing works.
- Digital marketing VS Traditional marketing.
- Is digital marketing a good career.
- 10 steps to start a successful digital marketing career.
- Where should I start?
- How do you plan a digital marketing campaign.
- Is it worth taking a digital marketing course.
- The best online digital marketing courses that we are providing.
- My experience and suggestions.
What is digital marketing?
Very simply to say digital marketing which is also known as online marketing is the process of promoting a brand to
reach the target customer via Internet and also some other ways of digital communication system.
It includes email, social media, web based advertising and also text and multimedia messages as marketing medium.
Digital Marketing VS Traditional Marketing-
We already know about digital marketing. So, here learn about the traditional marketing-
Basically, traditional marketing implies on the off-line promotion system to reach an audience. Here usually the company
use the marketing channels like print, broadcast, telemarketing or direct mail and outdoor advertising like billboard
etc. to meet audience and enhance reach.
Digital marketing and traditional marketing share the same basic mission. Before talking about the differences at first
let’s see the similarities of this two terms-
- Identify target customer and their requirement.
- Connect the customer to the product that fulfill those requirements.
- Convince the customer to purchase the product.
Now, if we talk about the main difference between digital Marketing and traditional marketing then the first thing, we
can see is-the medium.
is the channel through which an audience gets a marketing message.
Traditional marketing use traditional media like magazine and newspaper where digital marketing use digital media like
social media or website
Here are a few other key differences-
In traditional marketing system-
Meet targeted audiences through purchasing print or broadcast advertising which runs in specific areas.
Use physical marketing materials such as brochures, catalogs, and fliers.
Depends on traditional delivery channels like television, newspaper, magazine, and radio ads, mailed advertisements, and
voice sales calls.
In Marketing events for establishing a brand presence at conferences, conventions, seminars, etc.
In digital marketing system-
Customizing an audience from a global population— With internet access, digital audiences can be reached anywhere.
Digital marketers can find their audiences using demographics.
Unlike more passive traditional marketing, digital marketers are able to connect directly with their audience through
forums like website comment sections, social media accounts, and interactive quizzes.
Strong web content let digital marketers to offer their audience a wide range of delivery channels (including YouTube
videos, Instagram posts, blog articles, and marketing emails), then letting the audience engage with the channels that
appeal to them the most.
Conferences and conventions like in traditional marketing, digital marketers host online events like webinars, product
demonstrations, and courses, which can often be attended “live” or viewed afterward on demand.
How Digital Marketing Works?
If you don’t know how digital marketing helps you grow your business online then observe this story and understand how
digital marketing works in a business.
Meet Mr. Johy,
a successful online businessman. But a few years ago Johy was a small businessman having a shop in his
town. He was not satisfied with his business. Then one day he started thinking to set his business online. But how???
Then he called his friend Mr. Tony to discuss it.
a Digital marketer by profession. Johns online journey has started from here…
After deep research of his business at first Tony created a website relevant to his business. Then he showed his digital
marketing blueprint ahead.
What is digital marketing blueprint?
Digital marketing blueprint is a complete plan that maps out exactly what your business needs to do to turn your
marketing investment into leads, sales and revenue.
Digital marketing blueprint consist-
Let’s see how it works ahead in Mr Jony’s business-
- Content marketing
- Search engine optimization
- Pay per click
- Social media marketing
- Email marketing
- Affiliate marketing
Tony created and posted content like blogs, videos, infographics and case study to generate audience interest to his
products and services. And this was Content Marketing.
To attract more relevant audience Tony created content on specific research keywords and started the website
optimization with regular linking of contents so it could rank on the first page of search results. And this was-Search
Engine Optimization (SEO).
Then Tony started posting ads like images and videos ads to be appeared on top of the search results pages to get
maximum clicks to his website and for this he need to pay a certain fee. And this was- Pay Per Click.
Tony also posted ads on social media platforms like Facebook, LinkedIn, YouTube and Instagram to make engage his
audience to his brand, products and services. For this he also needs to pay like PPC. And this was- Social Media
To make personal brand awareness and re-target his audience and nurture them to buy his products again Tony keep sending
them emails about more details and new content about their products and services and ensure their call to action. And
this was- Email Marketing.
Tony also used 3rd party website so that they could promote his products and services to their audience for a fee with
help of being sign up, registrations, conversions and subscription etc. And this was- Affiliate Marketing.
With these digital marketing blueprint Jony’s website got much traffic and his business was growing day by day with
consistent effort with digital marketing.
Jony’s business has now expanded from a small shop to an online business platform throughout the world.
This is the power of digital marketing.
Is digital marketing a good career?
- Increase your audience.
- Increase your brand.
- Increase your business
- Increase your earning.
For the beginner digital marketing undoubtedly a great choice to build career. As we are living in a digital world now
the marketing system are moving to digital advertising and get away from traditional marketing channels.
All the companies are always fighting for improving their online visibility. For that reason there is a huge and growing
carrier field right now.And there is also a great demand for digital marketer.
So, people who are desired to get into this field can have plenty of opportunity out there.
Digital marketing and this sector are now growing fast in recent time.
Steps to start a successful digital marketing career-
No matter where you are in your carrier. It’s not too late to start your journey towards digital marketing. And it’s
very simple to take time to learn and grow and prove yourself as a professional like any other career. You just need to
keep patience and keep practicing follow the stages one by one. Here are the stages you could go through in your way to
become a professional digital marketer.
- 1. Clear your basics of digital marketing.
- 2. Start your own website.
- 3. Become an SEO Expert.
- 4. Get a Google Ads Certification.
- 5. Master Facebook Ads Advertising.
- 6. Become an expert in Google Analytics.
- 7. Get a digital marketing job as a freelancer.
- 8. Get a real internship.
- 9. Stay informed of new updates and keep learning.
- 10. Learn how to use digital marketing tools.
1. Get to know the basics of digital marketing-
For entering into the digital marketing, the first thing you need to do-understand the concept of digital marketing and
the vital elements that build up it.
Digital marketing or online marketing describe the process of marketing system on the Internet. You have to know about
the digital marketing strategy which is a set of planned actions that performed online to reach the business goal.
It has a number of components that cover all the areas of online promotions. It’s not a single unit but it has a number
of channels that take part in a digital marketing campaign.
Particularly digital marketing has the following channels-
- Search Engine Marketing– covers two areas: search engine optimization (organic SEO) and paid search advertising.
- Website Marketing– promoting your website on the internet.
- Content Marketing – how to use different types of content in your digital marketing campaigns.
- Email Marketing – marketing products or services using email.
- Social Media Marketing – marketing on Facebook, Instagram, and other social media networks
- Mobile Marketing – marketing on the various App Stores (Google Play, Apple Store)
- Video Marketing – marketing on YouTube, Vimeo, and other video channels
- Affiliate Marketing – making sales by promoting other people’s products and getting an affiliate commission.
To be a successful digital marketer you have to have enough necessary knowledge to work on all the above-mentioned
channels. But you don’t need to learn all the things at the time. So, it’s nothing to worry about.
2. Digital Presence-
Digital presence or online presence means your business needs online visibility and that online visibility you can get
by creating a website, by having a blog, YouTube channel, Snapchat account, Instagram page and even simply doing daily
tick-tock videos etc.
These all known as online visibility or digital presence.
Now anybody who wants to do digital business for a long time would definitely plan to have a website. 99% of the cases
they would prefer to have a normal website or a fantastic, amazing, beautiful user experience website.
And to create a website the two things that you need is domain and hosting.
But for LinkedIn -What do you need? You just need to create a LinkedIn account and nothing else.
For this kind of social media platforms or YouTube channel, Facebook page you don’t require a hosting because the space
is already given by the platform. All you have to do is just create an account and, on that account, you do something
related to your brand name.
This is the basic concept of digital presence.
3. Become an SEO expert-
SEO is the first most important thing that you need to know to establish your carrier in digital marketing. It will not
be fruitful if you are not good at SEO. So, at first become an SEO expert and then get other skills.
What is SEO?
SEO which stands for search engine optimization, is a digital marketing technique-
focuses on your website's presence in search results on search engines like Google.
When you understand how SEO works, you can use different methods to increase your visibility or how high you rank in
Benefits of SEO for your website-
It will make your website both user and search engine friendly.
- SEO targets quality traffic.
- You don't need to pay for ads in SEO.
- SEO gets more clicks than PPC.
- SEO helps PR.
- You can move ahead of the competition.
- Site assessment.
- Ongoing optimization and testing.
- Reporting and analysis.
To improve Google ads and Facebook paid campaigns you can apply the same concepts.
4. Get a Google Ads Certification-
This is your job duty as a digital marketer is to use Google Ads which is previously known as Google AdWords, to boost
your products or services in several Google properties and websites on the Internet.
The rapid way to achieve the necessary skills is-to get a Google Ads certification. Google has abundance of resources to
assist you to become a Google AdWords Expert and to have a certification must be a great way to prove yourself to your
clients or potential employers that you possess the necessary skills.
5. Use social media networks for marketing-
Next you start with social media marketing. To be an expert on digital marketing you need to have enough knowledge about
how the different social media networks like-Twitter, Instagram, Pinterest, LinkedIn, Facebook, Snapchat etc. works
But your maximum time and campaign budget is spent on Facebook Instagram and Pinterest.
Facebook is a great social network. It’s now one of the most important tools use for any digital marketing campaign.
It’s true, to have organic exposure on Facebook is pretty hard. So, use Facebook as a selling tool.
If you follow all the above-mentioned steps and have a good knowledge on is SEO and Google ads then learning how to use
Facebook ads will not be difficult.
Though most of the concepts are similar to PPC but you just keep learning how to use these tools and introduce yourself
with various Facebook policies.
The best social media for digital marketing?
Some of the most popular platforms for brand development and marketing include:
6. Have expertise in Google Analytics-
It’s compulsory to learn about different tools which will help you to generate traffic but you also need to know Google
One of the major feature of any digital marketing campaign is here everything is measurable.
You will know here how-many people are viewing your campaigns, clicking on your ads, how many conversions are generating
and a lot of some other things that will cover every detail of a campaign process.
To be able to take decisions based on real data, you need to know how to evaluate the effectiveness of a campaign and
how to analyze the results.
Your starting point is becoming an expert in Google Analytics.
Is it worth to get Google Analytics certification?
The Google Analytics Individual Qualification certification could worth your time. By getting this certification, you
will have massive useful analytic knowledge which will be very helpful to understand Google Analytics
Ways To Learn Google Analytics-
- 1. Study For Free At The Google Analytics Academy.
- 2. Up-skill With Free Online Tutorials & Videos.
- 3. Keep Up To Date With Google Analytics Expert Blogs.
- 4. Get To The Next Level With Hands-on, Practical Experience.
- 5. Consider A Tailored Google Analytics Training Course.
7. Get a digital marketing job as a freelancer-
By getting a real digital marketing job you can step up your career path to become a digital marketing professional.
As I mentioned it for several times that starting with your own website could be a great way to practice different
digital marketing approach but if you will do digital marketing for a client then it would be a completely different
Upwork.com (The World’s Work Marketplace for Freelancing), peopleperhour.com, fivver.com etc. You can use these all-job
portals for applying a digital marketing job.
As you are a beginner start with simple and quick task and then gently move to that greater project.
As these all are very competitive place so it would be very hard for freelancers with no feedback to get a job. So, make
sure about the following things-
- Read the job posting requirements carefully and reply to any questions.
- Reply fast. A job application will receive hundreds of applicants so make sure that yours is on top of the list.
- Keep your prices low and reasonable. If you have no experience, you cannot charge a premium fee. Your goal at this
stage is to gain experience so that you can make money later.
8. Get an internship opportunity-
This is a highly suggested getting a real job as a digital marketing assistant in an established company to enhance your
skill and experience faster.
Without having enough working experience if you start your career as a freelance marketer, you will face so many
So get knowledge from there, how modern digital marketing agency works and it would be also helpful if you decide to
start your own digital marketing agency and even if you join another company.
The purpose of doing an internship-
- It plays a significant role in the professional life of students and fresher. It’s the best way to experience a
professional environment closely.
- It provides you with the opportunity to get hands-on experience at a marketing firm. It helps you to understand the
job role and responsibilities of a digital marketer and how is the career in digital marketing.
9. Stay informed of new updates and keep learning-
Digital marketing industries changes its color all the time. Every time you will find new tactics here. Though this
change is quite common. But some people really hate this fast changing-industry.
How faster you will adopt with these changes, it will be good for you.
Every year Google is developing hundreds of changes related to paid and organic searches.
It’s a long time I’m working in digital marketing and I think I’m learning something new every day. If you want to
survive here learning should be in your daily activities.
Spend your time reading about-
- Industry updates
- New development
- Case the study
- Learning new tools
- stay up-to-date
So, it’s clearly states that if you are willing to build your career in digital marketing, there is nothing important
10. Learn how to use digital marketing tools-
It’s very important to learn about the uses of digital marketing tools at the same time you are learning how to use
There are so many renowned paid tools you will get here. Don’t take it as your loss project. In fact, it is one kind of
investment for your career and another additional item for your resume.
In addition, when you go ahead few steps of your career and become a digital marketing manager you will need to manage a
team of the specialists. And through an appropriate tool you will be able to evaluate their work and can control their
progress of multiple projects at the same time.
Where I can start?
The best advice from my side is- Start where are you can.
If you got a potential business idea but don’t have basic marketing principles. Then start by learning the basics of
If you are comfortable with organic social media and want to do paid ads. Then Try implementing your first boosted
post on social media.
If you have valuable contacts that you would like to share with customers and fans of your business. Then build and
email marketing list.
If you want your business to rank high in search engine then create your site SEO friendly.
Spend your time to find out what is the thing that you don’t know and put those items aside to be skillful on those.
Learn the tools of the digital marketing industry, learn how to apply those tools to active desired goal and also learn
how to correct the mistakes that you have done.
How do you plan a digital marketing campaign?
If you want to see your desired result you have to implement it properly. Create and a play at the strategy to come up
with a proper result is not a simple task. It includes so many strategies development research and creativity. The
following are the two things you can do to assist your digital marketing planning.
1. Identify your target audience-
Very simply to say as successful did you do in marketing strategy starts with fixing your goals and targeting the right
audience. If you target an audience with no interest in your product or service, you will not able to generate any leads
In this case you can take help from a digital marketing agency as they are specialized in targeting the right audience
for business and could help you in this area.
2. Develop high covering marketing funnel-
A marketing funnel, or marketing sales funnel refers to the model for understanding the system of transfer prospect into
a customer. The sales funnel provides a helpful framework with which you can analyze your business and track the areas
Marketing funnel has several levels which require different digital marketing tactics. A blog which answer customers
commonly asked questions and provide solutions of their problems can well optimized for search engine.
Understand your target audience and their purchase behaviour is very important to create a successful sales funnel that
will be able to convert the potential customer into real customer. And here a digital marketing agency can help you many
ways to build a effective sales funnel to get the best result.
Is it worth taking a digital marketing course?
Very strictly and is strictly to say-yes, it is surely very worthy to do a digital marketing course. You can take a
course or multiple courses on digital marketing. It is the fast and effective way for the beginner to build a new skill
and for the veteran to enhance their knowledge.
You will get so many advantages by following an online course-
- It is a great way to be expert on this job marketing.
- It is easier than spending time on Google.
- You will get perfection of your work by taking a course.
- It will assist you to get an entry-level job.
- You can learn here from the experts so no chance to get any wrong instruction.
- You can get the necessary skills to start your own marketing agency.
When you choose a digital marketing course keep concern on the following factors-
- Delivery format
- Learning format
- Course structure
- Course syllabus
- Course instructor
- Cost and money back guarantee option
- During and after course support
- Certification options
Some digital marketing courses can cover some more areas but
An ideal digital marketing course should cover at least the following areas-
- Search engine optimization
- Content marketing
- Keyword research
- Social media marketing
- Email marketing
If you are intended to take a digital marketing course to achieve your goal then make sure the above topics are included
in your course syllabus.
The best online digital marketing courses that we are providing-
My experience and suggestions-
To be honest, from my experience in digital Marketing, I found one thing-Nothing is definite here, everything is
short-term and the way you feel doesn’t mean here.
Nothing in digital marketing remains same for long time. Rules are changing, players are changing and even the market
demands are also changing every time.
You have to be calm and productive with every change. You have to fix up it into your mind that changes are going to
happen and prepare yourself to match with every color of digital marketing industry.
Finally, if you want single advice from then I will definitely tell you- Learn and practice, learn and practice and
learn and practice. This is the principle of this industry which can show you the light of success. Try to keep yourself
calm and observe and learn from every mistake.
1. What is the most important in digital marketing?
Driving good traffic to your website is one of the most important element in your digital marketing campaign, and how
well you can seduce them to stay longer on your web pages and go deepest your content.
2. What are the 5 basic digital skills?
3. What is the best course for digital marketing?
- Handling information and content.
- Problem solving.
- Being safe and legal online.
Top 5 Digital Marketing Courses-
4. How much does a digital marketing certificate cost?
- Udemy Digital Marketing Course (Paid with Certification)
- Simplilearn Digital Marketing Specialist (Paid with Certification)
- Copyblogger Online Marketing Course (Free)
- Udacity Digital Marketing Course (Paid with Certification)
- Optinmonster Digital Marketing Training (Free)
The actual price of digital marketing courses vary from country to country, but the average cost for each exam is around
$150. All those online digital marketing certificates can help you to get started in the digital marketing industry or
enhance your skills through techniques and best practices.
5. Is digital marketing worth it in 2021?
Digital marketing is the right career choice in 2021. There is massive growth in how digital marketing budgets have
grown over the years and are expected to take the lion's share of marketing budgets in 2021. This will create enormous